$890.49
Average planned winter-holiday spending per person, including gifts, food, decorations, and other seasonal items.
Source: National Retail Federation, Winter Holiday Consumer Survey, 2025Gift Shopping Reference
Gift-giving,
by the numbers.
Current U.S. spending and shopping statistics for the occasions people mark with a thoughtful gift.
Last updated September 15, 2026
A useful picture
of the gift year.
Gift shopping does not belong to one season. Winter holidays remain the largest moment, but Valentine's Day, Mother's Day, Father's Day, and Halloween each bring their own buying habits and reasons to celebrate.
The figures below come from annual U.S. consumer surveys by the National Retail Federation. Each statistic links to the source that reported it, so the context stays close to the number.
Winter Holidays, 2025
The largest
gift-buying season.
$627.93
Average amount of that planned winter-holiday spending set aside for gifts for family and friends.
Source: National Retail Federation, Winter Holiday Consumer Survey, 202591%
Share of U.S. adults who planned to celebrate winter holidays such as Christmas, Hanukkah, or Kwanzaa.
Source: National Retail Federation, Winter Holiday Consumer Survey, 202542%
Share of shoppers who planned to begin browsing and buying for winter holidays before November.
Source: National Retail Federation, Winter Holiday Consumer Survey, 202555%
Share of winter-holiday shoppers who planned to make purchases online.
Source: National Retail Federation, Winter Holiday Consumer Survey, 2025Celebration Moments
Gifts keep the
calendar moving.
$29.1B
Expected U.S. Valentine's Day spending in 2026, a record in the annual survey.
Source: National Retail Federation, Valentine's Day Consumer Survey, 202635%
Share of Valentine's Day celebrants who planned to buy a gift for a pet in 2026.
Source: National Retail Federation, Valentine's Day Consumer Survey, 2026$38B
Expected U.S. Mother's Day spending in 2026, according to the annual consumer survey.
Source: National Retail Federation, Mother's Day Consumer Survey, 2026$284
Average amount shoppers budgeted for Mother's Day in 2026.
Source: National Retail Federation, Mother's Day Consumer Survey, 2026$27.9B
Expected U.S. Father's Day spending in 2026, a record in the annual survey.
Source: National Retail Federation, Father's Day Consumer Survey, 202644%
Share of Father's Day shoppers who said choosing something unique or different mattered most in 2026.
Source: National Retail Federation, Father's Day Consumer Survey, 2026$13.1B
Expected U.S. Halloween spending in 2025, a record in the annual survey.
Source: National Retail Federation, Halloween Consumer Survey, 202549%
Share of Halloween shoppers who had begun shopping in September or earlier in 2025.
Source: National Retail Federation, Halloween Consumer Survey, 2025Sources And Methodology
How to read
these figures.
All figures on this page are reported survey results or spending expectations from the National Retail Federation's annual U.S. consumer research. Dollar amounts are projected total or average spending for the named season and year, not sales from The Everything Nook.
Each number remains tied to its original source above. This page is reviewed regularly, with updates made when a newer annual survey is available.
Cite this page
The Everything Nook. “Gift-Giving Statistics: U.S. Shopping Trends.” Updated September 15, 2026.
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